From the farm to your table: the story behind our jam

How Pitajam’s Red Pitahaya Jam is Born

Each jar of Pitajam holds a story: that of a family farm, conscious cultivation decisions, and the transformation of fresh fruit into a product made for your table. Here’s how we craft our red pitahaya jam.

Finca El Retoño: Roots and Responsible Practices

Finca El Retoño is a family farm located on the coastal highway in Ecuador. From the beginning, we have prioritized practices that respect the land and the community:

  • Approximately 70% of the crop follows organic practices, minimizing agrochemicals and prioritizing natural methods.
  • We reduce the use of herbicides and support local employment through manual weed control.

Why Do We Use Fruit That Is Not Exported?

A large portion of our fruit is grown for export. However, the fruit that does not qualify due to size or harvest timing is given a second chance: it is transformed into Pitajam jam. This way:

  • We avoid unnecessary waste.
  • We create a product with a concentrated and authentic flavor.

The Step-by-Step Production Process

  1. Harvesting: the fruit is picked at its optimal ripeness, ensuring freshness and flavor.
  2. Selection and washing: damaged fruit is discarded, and the pulp is prepared.
  3. Cooking: the pulp is cooked with just the right amount of sugar, preserving its natural flavor without additives.
  4. Preservation: ensured through hygienic processes and thermal control.
  5. Packing and sealing: each jar maintains its quality and flavor intact.
  6. Distribution: the products are labeled and ready to reach your table.

Commitment to Sustainability

At Pitajam we believe in responsible production. By making use of fruit that is not exported:

  • We reduce waste in the agricultural chain.
  • We generate local value and support family and community economies.
  • We promote sustainable farming practices that care for the soil and the biodiversity of the farm.

Would You Like to Collaborate with Pitajam?

If you are looking for wholesale or distribution opportunities, write to us and we’ll be happy to share all available options with you.